The Vocalist Magazine SPRING 2013 ISSUE - Page 69

t Music Festivals (Part 1) 1. Be Awesome If you want to get booked at music festivals, you need to stand out. This means more than just ‘don’t suck’. Your songs need to be great and your live performance has to be memorable. If you’re not there yet you may be better off spending your time writing, producing, rehearsing and gigging in small clubs for a while longer. I often see bands that have great tunes and play them very well but lack engagement with their live show. Remember you are not just selling your music or yourself — it’s really your live show that festival promoters are interested in. Having a killer live show is a great way to get booked at music festivals. There are professionals that can write your bio for somewhere in the $150 to $300 range. 3. Have Really Good Recordings Having a great recording is an awesome tool. You don’t need a full album or even an EP to get booked at music festivals, a few great tracks can do the job. You want to have these tracks somewhere online (Soundcloud or Bandcamp) where they can be easily streamed and/or downloaded. If possible, you should have physical copies set aside for special situations. 4. Make Headlines 2. Keep Your Bio Short and Sweet Don’t start off with where you went to school and the life stories of each band member. What is your story? How is it relevant? What does your music sound like? Who are your key influences? What are the most relevant highlights of your career? Recognition in the press is a powerful thing. The more relevant the source the more powerful the article and the more weight it carries when trying to get booked at music festivals. A small community or college paper will not be as significant as a review in Pitchfork or Billboard. A press strategy and publicist can be one of the most important elements of your overall business and marketing plan. Darren Gallop is the CEO of Marcato Musician. www. marcatomusician.com 69 Credit Image - Festival de Jazz Montreal