The Ultimate Home Sellers Guide | Page 62

The Ultimate Home Sellers Guide I’ve already talked about the fact that real estate has no recommended retail price which can often make choosing an initial figure something of a challenge. Just because all indications and thorough research of comparable property sold may point to a certain price doesn’t mean that a property may not sell for substantially more. One of the biggest personal rewards I can experience is working with a seller to build a marketing campaign that lets us achieve a sale price substantially higher than we all initially thought. I love it when that happens because it justifies our collective planning and attention to detail. 60.