The Ultimate Home Sellers Guide | Page 55

Deciding on your Marketing Mix. Your marketing mix is where and how you decide to build your campaign. When building the marketing campaign, I need to get the ‘mix’ right in order to have the best chance of making sure my new listing gets in front of as many eyeballs as possible. Without giving away all my trade secrets, I like to start with a great photo that summarises the listing then support it with other images that help a buyer appreciate the benefits and features the property offers. 53.