The Ultimate Home Sellers Guide The Ultimate Home Sellers Guide | Page 68

The Ultimate Home Sellers Guide
From a selling agent’s point of view, building rapport and authority
with a buyer will help the process in any number of ways.
We all like to purchase something from someone we like and this
is especially important when it comes to high-ticket items like real
estate.
Have you ever found yourself in a buying situation where you just
didn’t get along with the salesperson? You can’t quite put your
finger on it but something wasn’t right and you felt uncomfortable.
In fact, your discomfort may well have prevented you from
completing the purchase.
When marketing real estate, we know that every buyer enquiry
is a potential contract. When we first start communicating with a
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