The Ultimate Home Sellers Guide The Ultimate Home Sellers Guide | Page 60

The Ultimate Home Sellers Guide
Pricing Your Property For A Successful Sale
Naturally, every seller wants to make sure they sell for the highest
possible price while every buyer wants to make sure they don’t (in
their opinion) pay too much.
Managing buyer expectations and nurturing them through the
process is one of the key price influencers and I’ll be getting into
that shortly.
There obviously has to be qualified and informed discussion
around price between seller and agent but I believe the agent’s
primary role is helping the seller research a likely selling range and
then market the property accordingly.
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