The Ultimate Home Sellers Guide The Ultimate Home Sellers Guide | Page 58

The Ultimate Home Sellers Guide Building Buyer Excitement With An Open Home Many people believe an open home is just a convenient way for the agent to save themselves from doing individual buyer appointments. Whilst it’s hard to deny the efficiency of setting a single time window, so all buyers can view a property at once, there’s another more important reason behind an open home: We want multiple buyers to visit an open home at the same time. This sends a message to each buyer that the property is attractive and attracting. This doesn’t always happen but it’s a powerful marketing tool when it does. We all want to own something that someone else wants. That’s why a Van Gogh painting is so valuable. There is serious demand. 56.