The Ultimate Home Sellers Guide The Ultimate Home Sellers Guide | Page 58
The Ultimate Home Sellers Guide
Building Buyer Excitement With An Open Home
Many people believe an open home is just a convenient way
for the agent to save themselves from doing individual buyer
appointments. Whilst it’s hard to deny the efficiency of setting
a single time window, so all buyers can view a property at once,
there’s another more important reason behind an open home:
We want multiple buyers to visit an open home at the same time.
This sends a message to each buyer that the property is attractive
and attracting. This doesn’t always happen but it’s a powerful
marketing tool when it does.
We all want to own something that someone else wants. That’s why
a Van Gogh painting is so valuable. There is serious demand.
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