The UAP National President's Report The UAP National President's Report - Page 31

Media Relations and Influencer Marketing With a focus on promoting the architect and the architecture profession, our #GetAnArchitect advocacy campaign will feature public relations, media relations, and influencer marketing. We will pursue speaking opportunities, media coverage, key events and conferences, and earned media opportunities. The campaign’s media and public relations efforts include a partnership with leading newspapers and several broadcast networks, a continuous presence at various national and international events, as well as collaboration with policymakers who are committed to a better built environment and a prosperous architecture profession. 2018-2019 Annual Report 31