The Tribe Report 5. The Non-Desk Worker Issue - Page 18

TOOLBOX BY LINDSAY PODRID USING AN APP TO COMMUNICATE TO NON-DESK WORKERS As of July 2012, 55.5 percent of mobile subscribers in the U.S. own smartphones. This is a 14.5 percent increase from July of 2011. Young adults aged 25-34 are leading the charge with 74 percent owning smartphones. Not only are they buying smartphones, they’re actually using them. On average they have 41 apps on their device and 81 percent spend more time on apps than on the Internet. For companies that have hourly workers and employees in the field, an app is a great way to allow employees to opt in using technology they already have. 18 | TRIBE REPORT