The Tribe Report 5. The Non-Desk Worker Issue | Page 15

EMPLOYEE ENGAGEMENT
Although all of our practice areas contribute to
increasing employee engagement levels in some shape
or form, sometimes we develop ideas that specifically
target employee engagement and brand advocates.
One way we’ve done this is by developing culture
books that speak directly to employees. They outline
the vision and values of the company and discuss
how they play a role in everyday business decisions.

VALUES AND INTERNAL BRANDING
Tribe views the internal brand and the external
brand as two parts of an organic whole. The internal
brand, and the culture that develops around that
brand, are what make it possible for a company to
deliver on their external brand promise.
Tribe has built internal brands from the ground up,
helped refine or evolve existing brands and worked
with companies to make their vision and values
more relevant for employees. One way we’ve helped
launch these sorts of programs is by creating an
employee event that brings the internal brand and
values to life.

RECRUITING AND RETENTION
Tribe helps companies achieve what we call Talent
Magnetism©. When job candidates are considering
your company, and when current employees are
weighing other options, salary is not the only
consideration. Increasingly, people care about
finding purpose in their work, rewards beyond just
their paycheck and a day-to-day work environment
that suits them well.
We work with companies on their Employee
Value Propositions as well as programs and
communications to increase both retention and
passive recruiting. We’ve also created programs to
help franchisees or operators identify and develop
the best potential hires.

TRAINING AND DEVELOPMENT
Knowledge transfer, professional performance
and Tribe help build employee motivation for
training and creates materials that engage and
inspire. Our range of experience includes a project
as simple as leading a one-day employee session
to an undertaking as complex as building an entire
conference, providing everything from the theme
and branding to developing leadership presentations,
breakout sessions and interactive workbooks.

CHANGE MANAGEMENT
The success of any change initiative really comes
down to one thing: how well the individual
employees adapt to the change.
That awareness of the individual is at the heart of
Tribe’s approach to Change Management. The most
effective change communications are built on a
foundation of respect for the individual. That means
treating employees like the intelligent adults they
are, as well as putting ourselves in their shoes.
We often talk about the Golden Rule of Change:
If you were an employee impacted by this change,
how would you want to be treated?

MEASUREMENT
At Tribe, we recommend measuring the four
phases that employees experience with any
major communications initiative: Awareness,
Understanding, Action and Advocacy. The first
three phases represent internal stages within each
individual. The final phase is where the employees
turn outward, advocating to other employees and
the world at large.

WINTER 2012 | 15