The Trial Lawyer Fall 2017 - Page 26

Innovative & Custom Legal Funding Solutions For You & Your Clients building strategies where your practice builds a more personal relationship with your clients. How you greet and communicate with them, personalize your information, present collateral materials, send greeting cards and thank you notes can all enhance your personal connection with your customers and get them to take an ownership interest in your success.  #3 — The biggest missed opportunity I see is when a practice gets a positive review and lets it go publicly unnoticed. Rather than simply read them and feel good about yourself, engage with them; don’t ignore them! By publicly acknowledging that you noticed and appreciate their efforts and thoughtfulness, it lets other potential reviewers know you will see their review if they post one. Missing out on the impact of engaging with positive reviews certainly outweighs the value of struggling with the rare or occasional negative review. #4 — Develop protocols in your practice regarding: 1) when to ask every customer with a personal request, 2) how to ask, and 3) when to follow up with an email or a SMS to enhance your social bond and make it convenient for them. In this later stage, it may make sense to leverage a review-marketing platform to ensure co nsistency. C M Y CM MY Convert Your Pending & Settled Cases Into Immediate Cash As A Leading Direct Capital Provider, You'll Feel Confident Referring Your Clients To Us Let's discuss how our funding solutions can benefit you & your clients. Please Contact: Joseph Genovesi (888) 697-7352 24 x The Trial Lawyer #5 — Don’t overlook other people beyond happy clients that are in your corner who would be happy to post positive reviews. This could include friends of the firm, vendors, and other professional referral sources who have had positive engagement with your business. All of them would like to help you; simply ask them. #6 — Be patiently persistent. Sometimes you need to ask more than once in order to get them to take action. Don’t be afraid to ask as they may just have forgotten or got busy. And don’t get dragged down by the one, two or three that don’t leave a review. As we shared earlier, there are a number of reasons they may not do it. Again, take the time to find ways to improve your relationship with your customers, vendors and referral sources and be sure to consistently conduct outreach to invite them. In most cases, they want to contribute to the success of your business. Let them; acknowledge them when they do; and your will see your relationships and online business grow. Bill Fukui has been in the legal advertising and marketing industry since 1995. He has consulted with attorney firms on all forms of media advertising. CY CMY K