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C O V E R I N T E R V I E W invited to take over as chair of the Investment Association’s buy-side trading committee. Through that profile Baillie Gifford became a founding member of the Plato Part- nership and the idea of a non-for profit, buy-side, sell-side and asset owner organisation looking to en- hance the difficulties that exist in the equities market structure really is a fantastic opportunity.” Promoting change Conn gave a rather moving accep- tance speech at The TRADE’s Lead- ers in Trading awards ceremony at the Savoy Hotel in London. He mentioned the meritocracy of the industry as being something he has always admired and respected. “At Leaders in Trading it was great to see the younger end of the spec- trum, certainly there’s equality and diversity which I think is just great,” Conn says. “One of the Baillie Gifford shared beliefs is that we should promote the highest standards of service and professional behaviours to help enhance the reputation of the in- vestment industry. I think there are a lot of trust issues around gender for various reasons that need to be built up, but the industry is going about that the right way. The fact it is a meritocracy is perhaps its big- gest single strength. It’s great there | A D A M C O N N MiFID II regulation although he takes a more positive slant than perhaps others would. He believes it’s an opportunity and the general premise of transparency is one that should be applauded. Conn says he has been encouraged by the prag- matic approach regulators have taken to ensure that whilst there’s transparency in the industry’s pro- cesses, there is an understanding 32 TheTrade Winter 2017 Moving in the right direction Speaking to some of his trading counterparts, bodies like the In- vestment Association and his head of trading peers, Conn is confident there are sufficiently smart people out there to ensure the industry will end up with a market structure “The buy-side must be prepared to adapt to a new paradigm and those firms who are more prepared to embrace change will benefit.” that transparency in trading is not always a good thing. “Probably the biggest take-away of the last two years has been the way that different parts of the in- dustry have collaborated to try and come up with sensible solutions that benefit the end investor. Yes we have dark pool caps and we may all have our different views on those, but we do have a structure and it’s interesting to see how firms are looking to address the way we will be trading equities moving for- ward and doing so in a compliant fashion,” Conn says. “There will likely be hiccups and that’s difficult to predict. It may be that trading stutters for a short Women were certainly becoming more successful in the industry, which I view now as a very significant moment in my career. are far more opportunities for women in the industry and women are very much treated as equals. I have worked now for three female bosses and I think it’s great.” Conn, like any other senior buy-sider, has his views on the already commented on the need for MiFID III.” period but I also have confidence that there are good people in our industry who will end up with a market structure that works. There may need to be some changes to efficiency moving forward and I know Kay Swinburne MEP has where clients aren’t disadvantaged, something he says is his biggest fear. Conn considers navigating that new market structure and the rise in passive investing as other challenges for the buy-side at the moment. “We have to be sure we have ac- cess to sufficient liquidity and have to be open to change; I think that’s probably the biggest thing. The buy-side must be prepared to adapt to a new paradigm and those firms who are more prepared to embrace change I think they will benefit, whether that’s change through technology or the way people do things. It’s difficult to tell but I think if a firm has the right ethics and ability to embrace change they will be in a strong position,” he says. “As asset managers we are acting a fiduciary on behalf of other peo- ple. We need to set a positive exam- ple not just within our industry but within our communities as well. Our actions and our behaviours should support society as a whole. The industry has tightened its controls and we are moving in the right direction to uphold and promote those standards.”