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[ C O V E R I N T E R V I E W A dam Conn is a decorated industry veteran with a story to tell. Having worked on both the buy- and sell-side throughout his 30-year career, he has become one of the most influ- ential buy-siders in Europe and a community voice of the profession. Recognising this, The TRADE handed Conn the coveted Lifetime Achievement award at its Leaders in Trading awards ceremony in October . As an award that occasionally goes to an individual near the end of his career, Conn was very quick to assure us that his journey still has a way to go yet as he takes Bal- lie Gifford into the new post-Mi- FID II world as head of trading for the asset manager. Conn started from the bottom – as he described it – but has earned his way to the top through his work and reputation. | A D A M C O N N ] taught me the importance of hu- mility where possible. We all make mistakes and I learnt very much that it’s okay to make mistakes pro- vided you learn from them. That has been the ethos I have found throughout my career, to be open and honest and if you do make a mistake then be honest about it and learn from it.” ‘Don’t go making enemies’ At Scott Goff Layton & Co, Conn met fund managers from GT Management while undertaking his industry exams. One day he got a phone call from the firm saying they were looking to set up a centralised dealing desk. Conn jumped at the opportunity. “They asked if I would like to be a part of that and I ended up joining at the beginning of 1987,” he explains. “It was an interesting time, in those days there wasn’t any FIX “Back then you really did start at the bottom of the industry and every new responsibility you were given, like putting prices on the board was something to cherish.” He points to his mentors and the opportunities to have worked for buy- and sell-side firms as having enabled him to build up his exper- tise and stature within the industry. He started life in the industry as a Blue Button on the floor of the London Stock Exchange with Scott Goff Layton & Co just before the Big Bang. A tough but enjoyable role, Conn says he learnt a lot during his time there. “Back then you really did start at the bottom of the industry and every new responsibility you were given, like putting prices on the board, was something to cherish,” says Conn. “I think that first role 30 TheTrade Winter 2017 connectivity, it was all ledgers and spread sheets. It was a fast learning curve but I am very proud of what I learned at GT.” He oversaw the UK dealing busi- ness and over time took on a more senior role in London. By 1991, Conn had moved to Hong Kong with GT to re-establish a buy-side trading desk where he says it took time to adjust to the different cul- tures, but this was something Conn says he relished. “In the very early days my boss Philip Ray, who was the CEO of GT Management in Hong Kong, took me into a room and said, ‘Don’t get too cocky just because you’ve come out here from London. There are a lot of people here who are good at what they do and this is a small town so don’t go making any enemies!’ I’m a great believer in embracing different cultures and that was an opportunity to do so. It’s all been a constant but enjoy- able learning curve.” In 1994, GT Management was in the process of being taken over and Conn spent some time on the sell- side before moving back to London in 1998, working for Instinet Europe, which was very much at the forefront of electronic trading at the time. It was during this time Conn