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[ I N - D E P T H er of desks it’s about the dialogue of finding the best process.” Not all recently merged entities would look to integrate their trad- ing desk in the same way and this can very much depend on the size of both asset managers. For example in some cases, the EMS would be left alone and the larger entity of the two would become the incumbent. There would then be an adoption of their vendor as they have the bigger relationship. Yet, it’s certainly an opportunity for an asset manager to redesign its architecture and move systems onto a more efficient, cloud-based technology. Once completed, the merged trading desks will certainly reap the rewards of moving onto a | A S S E T M A N A G E M E N T single system for a more intelligent unified trading operation. The everyday work of traders may be different, but ultimately what they do is very similar so building a plat- form and single trading workflow can simplify and automate process- es across the business. “It’s interesting when you take two asset managers who are merg- ing because the trading desks can be so different,” the head of trading adds. “The first thing to look at is the workflows and systems; we all have access to the same vendors but workflows, culture and philos- ophies can be vastly different. At a high level it can look as though we are doing the same process but as you dig into the nuances, it’s M E R G E R S ] amazing how distinct the processes actually are.” Experts in the buy-side me- ga-merger and those with experi- ence of the process agree integrat- ing trading operations can present both opportunities and challenges. Following a merger, the asset management firms are ultimately looking to achieve economy of scale, efficiency and trade automa- tion. The process, however, will very much depend on the individu- al firms looking to operate under a single combined business. “It’s a huge opportunity, to strengthen relationships for exam- ple, but in many cases consolidat- ing the execution or portfolio man- agement sides of each business can Issue 53 TheTradeNews.com 31