BOA R D profile
ROGER ENRICO
Baylor Health Care System Foundation
board member Roger Enrico, an ironworker’s son
from Minnesota, spent almost his entire career
working for PepsiCo. In the 1980s, during his time
as CEO of the beverage division, he guided PepsiCola to a growing share in the competitive cola
market, largely through the creation of creative
marketing campaigns, such as the Pepsi Challenge.
He served as CEO of each of its three primary
business divisions – beverages, foods and restaurants – before becoming chairman and CEO of
the entire corporation in 1987.
He retired from the company in 2002 after a
31-year career. Under his leadership, PepsiCo spun
off its restaurant business as an independent public
company, launched an initial public offering of The
Pepsi Bottling Group, and acquired Tropicana
Products and The Quaker Oats Company.
After leaving PepsiCo, Roger served as chairman
of the board of DreamWorks Animation SKG
from inception as a public company in 2004 until
2012. In addition, he serves on the board of trustees of the National Geographic Society, the
American Film Institute, and previously served as
a trustee for Dallas Center for the Performing Arts,
the Environmental Defense Fund and the
Eisenhower Fellowships.
“What I can say about Baylor,
though, is that all my physicians
have been excellent, and it
reminds me very much of the
excellence I’ve seen with my
other physicians at the Mayo
Clinic.”
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ROGER ENRICO
What Foundation project are you passionate
about? How are you involved in it?
After attending the February Foundation
board meeting and learning about the collaboration bet ween Ca nine Compa nions for
Independence® and Baylor, I was incredibly
impressed with the program and the impact it
would have on families and individuals living
with a disability in our community. I am passionate about the program’s mission, and, as a result,
I chose to invest in this effort by making a gift in
support of the new center.
What differentiates Baylor from other health
care organizations?
I am lucky in that I have not had too many
health issues in my life and only have limited experience with hospitals and doctors. What I can say
about Baylor, though, is that all my physicians
have been excellent, and it reminds me very much
of the excellence I’ve seen with my other physicians
at the Mayo Clinic.
What brought you to Dallas?
After graduating from Babson College, I worked