the torch Fall 2015, Issue 3 | Page 22

STA FF profile JENNIFER HUNTSBERRY A s manager of mark eting and public r el ations for Baylor Health Care System Foundation, Jennifer Huntsberry is responsible for developing a comprehensive strategy to clearly outline key messages and identify opportunities to reach a targeted audience through multiple communication channels. This includes the Foundation’s award-winning newsletter, the torch, the direct mail program and the messaging and marketing strategy behind key fundraising initiatives and the Foundation’s first comprehensive campaign, Campaign 2015: Baylor Makes Us All Better. Jennifer has wide experience in public and media relations, event coordination and polling research. In addition, she has experience in developing messages, scripts, and ad concepts for print and television ad campaigns. Since graduating from The University of Texas at Austin, Jennifer has utilized her expertise in communications and strategic messaging while serving political campaigns, corporate and non‐profit organizations. “The energy, the commitment to something or someone you believe in, a