The Symes Report 3 | Page 59

Delivery is “make it happen”. We want to enable that – bring down the democracy, break down those walls and really allow people to execute within our business.

Empowerment – we want to make sure that anyone who comes to work for us can be the best version of themselves.

So enabling those core elements can really help drive a culture that can enable people to be the best they can, deliver and really have that ability to take on change.

What does the word creativity mean to you and what’s its value in business?

It’s a way of life, it’s a mantra you need to have. With creativity you have to be open to change, you have to be empowering, because people can’t be creative if they're not given all the tools to be able to think laterally. To be able to see the world in a different perspective you need to be open, you need to care. And it’s about the delivery – creativity is not only about that wonderful vision, it’s being able to get the paintbrush, and put it on canvas, and have all the tools and systems in place to be able to do that. Creativity is an emergence from a core cultural belief that needs to be set.

We say: “You be you”, and if that means you turn up wearing a shirt and chinos or a t-shirt – whatever manifests the best you, whatever that looks like or feels like, just do it. This is the space that’s safe to do that.

The best outcome I can see is just an eclectic bunch of people – all caring, all delivering, all on the same issues together.

You would see a bunch of different perspectives, all being open to challenge, open to change, open to hearing the perspective of others.

What else should we know about MedicalDirector?

This is a major transformation we're going through – because we’ve had 20 years of domain knowledge and experience we’re seen as being a bit old-hat. It didn't have a lot of investment for many years, now that we've had that ability to be re-invested in, we can now change the platform and the future of healthcare.

Above: Matthew Bardsley talks management strategy with Symes Group's Jessica Symes.

Left: Ellie Fletcher (left) and Lucy King on duty at Medical Director reception.

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