The State Bar Association of North Dakota Winter 2014 Gavel Magazine | Page 17

into a credit card machine is not conducive to the THE BOTTOM LINE manner in which they run their office. As such A merchant account can be the key to resolving there are many custom options available to law payment and cash flow issues. It provides payment firms which include web-based programs and flexibility as well as convenience. In addition, specific terminal programs designed for attorneys. offering credit cards as a payment option has been You will find fees for a merchant account range proven to attract clients and win new business. from 2 to 3% of the transaction depending on the Now you can spend less time chasing down type of card used. collections and more time practicing law. SEPARATING EARNED AND UNEARNED FEES ABOUT LAWPAY One key feature to consider when opening a merchant account is the ability to separate earned and unearned fees. To stay in compliance with the American Bar Association and most state guidelines, your merchant account should prevent The LawPay program, is a custom payment solution designed for attorneys. The LawPay program complies with ABA and state requirements for managing client funds. commingling of funds by correctly depositing any As a member benefit of the State Bar of North unearned fees or advanced payments directly to Dakota, law firms save up to 20–25% off standard your trust account. Most importantly, a compliant credit card fees. If you are currently accepting credit merchant account must protect the trust account cards, we encourage you to compare your current from any third party withdrawals, including processor with LawPay. To learn more contact processing fees. 866-376-0950 or www.LawPay.com/sband. USE YOUR WEBSITE Consider expanding the use of your website and add a “Pay Invoice” link. This gives clients a convenient way to pay through the click of a button. Encourage clients to pay online. This drives more traffic to your website and increases visibility of your firm. LET YOUR CLIENTS DO THE WORK By taking steps to establish payments on your website, clients can easily pay their invoice online. Additionally, you can email a secure payment link to clients. With a click of a button, clients have the ability to enter their own credit card information anytime. Not only does this provide a convenience to your clients, it eliminates the need to collect, store and process payments in your office. The Gavel Winter 2014 http://www.aitegroup.com/report/hey-you-get-mycloud-mobile-and-cloud-transform-pos 1 http://www.electran.org/wp-content/uploads/ ETAPaymentsInfographic.pdf 2 http://www.aitegroup.com/report/how-americanspay-their-bills-sizing-and-forecasting-bill-pay-channelsand-methods-2013-2016 3 http://www2.marketwire.com/mw/frame_ mw?attachid=2341304 4 15