7 important points you need to know about the
ShowMatch DeltaQ array loudspeakers by
Bose Professional
Difference between Bose ShowMatch DeltaQ array loudspeakers
and traditional line arrays
Sound quality and flexibility! With respect to sound quality,
the area where we really differentiate is the vocal clarity that
the product provides. What we accomplished is keeping that
crossover point outside the vocal region, which significantly
improves vocal clarity. Another big differentiator in sound
quality is the ability to custom shape the array so that it
provides seamless coverage throughout the audience listening
area. Finally, the output that you get out of ShowMatch
is another unique sound quality element. There are two
proprietary transducers and compression drivers that are not
off-the-shelf transducers, but were designed by Bose engineers.
The ShowMatch transducers provide amazing outputs, perhaps
not seen from other products in its class.
The flexibility of the product, especially as it relates to the
DeltaQ technology allows to vary the directivity for each box so
that you can create a custom array. It is referred to it as “next
generation array technology” because you can customize the
directivity to best fit the needs of the application.
One single component most responsible for vocal clarity in new
Bose ShowMatch DeltaQ array loudspeakers
The one single component most responsible for ShowMatch’s
vocal clarity is the DeltaQ technology, which enables
adjustment of the array directivity to best meet the needs of the
application.
Main target customers for ShowMatch
The customer base for ShowMatch is very diverse because
of the flexibility that it offers. The fixed install market with
a focus on projects such as auditoriums, live music venues,
houses of worship, etc. But the introduction of ShowMatch
opens a whole new customer base for us as well, because it is
also engineered for portability. On the rental side, ShowMatch
can work anywhere from tour level applications to corporate
AV events and conferences.
Penetration into India and price
The product will be available in the Indian market beginning in
December. We haven’t published the price list yet, but for now
we can say that it will be slightly less than RoomMatch.
Feedback received from customers & manufacturers
By mid-December, there will be a wide introduction around
the world. DeltaQ is a differentiated technology that offers
something novel. Customers and consultants have experienced
many other products, and are very discerning about what
works and what does not work for them.
The Indian market is one of the focus markets, and a very
promising market for several reasons. The first is the increased
appreciation for quality sound, which is a huge advantage and
another is the promising live music industry, which is growing
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tremendously. Finally, the corporate events market, which is
very active in India.
India is a price sensitive market, but price is only part of the
story. Customers are really seeking value. If the performance
level is commensurate with price, customers are very receptive
to that.
The R&D process at Bose?
The guiding philosophy at Bose is definitely “better sound
through research,” and that is very much present in the pro-
audio business. This is actually the case for the DeltaQ line
array technology: the engineers have been working on this
technology for over a decade. So the R&D process also involves
being very much accountable for delivering results based on
customer demand for our products.
India’s fit in the Global market
It’s a very exciting time to be in the global pro audio market.
Some segments are growing very fast, especially on the
corporate and the enterprise side, while other segments are
very steady. Digital networking is also becoming more common
in pro audio applications, and the need for premium quality
audio is also increasing.