The Score Magazine November 2017 issue! | Page 12

DIRECTOR'S NOTE Director, Strategy and Planning Ajay Prabhakar Director, Business Development Pragash VM Director, Marketing & Operations Sneha Ramesh Editorial Advisor Nikila Srinivasan Creative Director George Vedamanickam Creative Designer Manasi Doshi Content Contributors Pramita Bose Aditi Sarawagi Shreya Bose Souvik Chakraborty Suparno Saha Sriram Ravishankar Amogh Rao brand partners Even if you are among those who don't care much for Bollywood Music, it is hard to not notice the sudden surge of never-ending remixes of favourite evergreens. A quick poll among your friends, and you will find most hate a remix for ruining their fond oldie and are willing to be vocal about it. This phenomenon seems to be an epidemic; Nearly every Bollywood movie in recent times has featured at least one remix. I cannot but wonder if it is the filmmakers who want this monstrosity in their film or if award-winning music directors actually prefer not to make original music. It is not just that the music is repetitive, even the videos are cliché; a group dancing in a club or a skimpily clothed woman entertaining a live audience of some sort. For this trend to stop, I see no choice but to decisively express my revulsion in the hope that some sane minds with deep pockets in the Bollywood producer ecosystem read this editorial and see the writing on the wall. The problem with this approach is more tricky than you would think. There is a closed echo chamber in Bollywood and Kollywood who know very well that the audience does not have a choice but to see their movies, no matter how bad. Now that I know my first strategy won’t work, I pin my hopes on music directors who I implore to stop this atrocity. I look forward eagerly to new music that I can add to my favorite collection. Until the next time. PRAGASH VM Director - Business Development subscribe to us at www.thescoremagazine.com thescoremagazine.com thescoremag www.highonscore.com @highonscore highonscore [email protected] +91 95000 12975 DISCLAIMER: Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs and illustrations. Views expressed in this publication are not necessarily those of the publication and accordingly no liability is assumed by the publisher thereof. Advertising copy and artworks are the sole responsibility of the advertisers. http://www.motherteresafoundation.org.in The Score Magazine is proud to support the Mother Teresa Foundation and urge our readers to join us in giving back a fraction of what we have been given.