The Score Magazine May 2018 issue! | Page 17

Tell us something about the success of your recent single ‘Chitta Kukkad’ that received over one million views. ‘Chitta Kukkad’ is one of my favourite folk songs and I have sung it in traditional lyrics. Punjabi Tappe singers originally sing this song in a question and answer format but I sang it in a more conventional way wherein I spoke about the importance of daughters in a family. The song has been on the to-do-list of my team for a very long time now and after my fans voted for ‘Chitta Kukkad’ on my Instagram against another folk song, we decided that we definitely gotta give it a go. It makes me immensely happy to see that the song was very well received. We did it absolutely acoustically with live percussions, live strings and live guitars to make sure that it is done very organically. In today's digital era, it’s a norm for every artiste to interact with their fans through social media. How active are you in this area? And do you also at the same time feel that too much proximity and exposure with celebrities might kill their fantasy and mystery elements? I am very much active on social media, albeit not on all leading networking sites. I used to be quite regular though once. I am pretty updated on YouTube as that’s the best medium to connect with my fans via music. Currently, I am in love with Instagram. I think it’s because you get an outlet to let your fans see the real side of you. Earlier, the celebrities were like distant stars in the sky whom we loved a lot but never got a wind of who they really were. The general perception rules that on- screen personas or performers behind the mikes tend to be perfect but this notion can be misleading at times. I make a deliberate effort to spread the message of love and kindness plus launch a crusade against bullying, eve teasing and molestation. I believe in using my platform in the right spirit and be highly honest about it. I don’t really give two hoots about what people think about me. I am here to be me and I am really proud of who I am. The Score Magazine highonscore.com 15