DIRECTOR'S NOTE
Director, Strategy and Planning
Ajay Prabhakar
Director, Business Development
Pragash VM
Director, Marketing & Operations
Sneha Ramesh
Editorial Advisor
Nikila Srinivasan
Creative Director
George Vedamanickam
Creative Designer
Manasi Doshi
Content Contributors
Sumit Suvarna
Aditi Sarawagi
Sriram Ravishankar
Shreya Bose
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Pramita Bose
brand partners
Playback singer Sonu Nigam attracted controversy when he tweeted about the
use of loudspeakers for religious purposes on April 17. The singer stated that he
wasn't a Muslim but he is woken up by Azaan in the morning and asked when
this forced religiousness will end in India. In the following tweets the singer also
mentioned about temples or gurudwaras using electricity to wake up people who
don't follow their respective religions.
What followed was a bevy of voices both in support and opposition. These days
we as a people get offended very easily without thinking for a minute. This led to
a cleric offering a reward to shave Sonu Nigam's head amongst other things.
The singer took it upon himself to shave his head during a press conference to
make a point about the insanity of the situation.
I was surprised to see the number of people who got offended without verifying
the series of tweets by the singer. Just 3 tweets can instigate huge drama and
violence. We have seen similiar situations in the recent past with the song
'Hymn for the weekend', and Snapchat CEO's views about the Indian Market for
their app.
Where is the media that shouted for freedom of speech and a secular India?
Whether it is for Azaan, Ganesh Chaturthi, Navratri or any sort of religious
processions, high volume levels have to be brought under control. The
government should have a proper noise control mechanisms in place across
cities and states. We should also take collective responsibility to verify news on
the internet before we jump the gun.
PRAGASH VM
Director - Business Development
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