The Score Magazine March 2018 issue! | Page 53

THE INDUSTRY MEETS IN FRANKFURT Drum Camp and Guitar Camp: performances and workshops by top musicians The Drum and Guitar Camps, where visitors can see and hear well-known artists closer than at any concert, begin a new round at Musikmesse 2018. Internationally renowned guitarists and drummers give daily performances in a sound- proof cabin fitted with the latest event technology in Hall 9.0. After their performances, the musicians will be available to sign autographs and answer questions about their equipment and playing techniques. Lovers of sophisticated riffs and driving grooves can look forward to numerous premières and prominent returnees. For example, Karl Brazil (Robbie Williams, James Blunt), Ash Soan (Adele) and long-time Pink Floyd percussionist Gary Wallis will appear on the Drum Camp stage while, at the Guitar Camp, the stars include Jen Majura (Evanescence), Jeff Waters (Annihilator) and Mattias ‘IA’ Eklundh (Freak Kitchen). Moreover, visitors can benefit from daily workshops and masterclasses at the Drum College and the Guitar College where they can learn from professionals how to improve their playing skills. The coaches and contents will be announced in the near future. MerchDays to be part of Musikmesse and Prolight + Sound 2018 MerchDays, the meeting place for the entertainment merchandising sector, will be held for the first time within the framework of next year`s Musikmesse and Prolight + Sound in Frankfurt. Merchandising and fan-article suppliers will present their products and services in the Galleria 1 on the Thursday and Friday of the fairs, 12 and 13 April 2018. MerchDays will be open to all visitors of Musikmesse and Prolight + Sound free of charge. Musikmesse 2018: ‘The World of Vintage Guitars’ presents historical Fender instruments from 1950 to 1964 and Fender Custom Shop highlights There will be a new magnet for lovers of guitars with tradition and history at this year’s Musikmesse. At ‘The World of Vintage Guitars’ area, an exhibition entitled ‘Fender by Leo Fender: The Evolution of Fender’s Electric Guitars 1950-1964’ uses original instruments to show the development of Leo Fender’s models during the golden years from the early fifties to mid-sixties. Additionally, the Fender Custom Shop presents a large selection of individual instruments hand-made in the USA during this period, as well as vintage guitars played by legends such as Bonamassa, Joe Satriani, Stevie Ray Vaughan and other stars. Many genuine treasures will be available for visitors to play in a separate room. Guitar fans have the chance to make their own impression of the special vibes generated by vintage instruments. Musikmesse Festival presents concerts by international renowned artists For the third time, the fair will be accompanied by the Musikmesse Festival with concerts by top artists in the clubs of downtown Frankfurt. Musikmesse visitors will be given a Festival ticket entitling them to attend Festival events at a reduced price or, in certain cases, free of charge. For the first time, there will be highlight concerts directly on the festival ground. Among the headliners of Musikmesse Festival are internationally renowned acts such as Albert Hammond, Asaf Avidan, Dionne Warwick, En Vogue and Gino Vanelli. More information about Musikmesse and Prolight + Sound are available at www.musikmesse.com and www.prolight-sound.com. The Score Magazine highonscore.com 51