The Score Magazine June 2017 issue - Page 35

ADITI SARAWAGI Popular Advertisement Jingles Music is a universal medium which is used in different spheres like movies, videos, documentaries and even advertisements. Marketing aficionados did not stay back and composed jingles to use as an advertising tool as far back as the 1920’s. A jingle is a short musical piece or song which is used in advertis VVG22&WFrF@&FW2FR&GV7BVFrG2fVGW&W2B7V6FW2'W6rGfW'F6r6v2vW2&RW6VB&FBFVWf66W&622vVF2&RFW&VB2Bb6VB'&FrW62B6VB2v2&VVW6VBGfW'F6r&v@66RvVFW&Rv2FVWf6&FvW2fR&VVWG&VVǒ6BV"FFRf'7BvR6&RFFVB2f"&62#b66RFVvW2fR&VV'FB'BbGfW'F6rB&WFrvW0&RǒW6VBFV&RFRv&B766FvF6W&6v6GW&V2&VV&W&rFR'&@"&GV7BW6226BF7&V6R&V6fVRBvW0VVR&VV&W&rFRGfW'F6VVB6WFW0vW2&Vǒ6F6BvWBfW'V"6V66F@vƖ6RbFR&GV7B&V֖G2VRbFRvR@B2Vfǒ766FVBvFFR&W7V7FfR'&Bf"V'0F6RvW2fRFV"v6RB&RfVBƖRF67W762B66VF2vV26W&FPW66V6RBFW2F2V&GBv&V6fVR766FVBvFFR&GV7BVG2FgW'FW"&GV7@&FBWG&67BFFR6&W6V&626vFB6W&62W6rvW2&R&RVffV7FfRf&bGfW'F6rFF6R6W&60FRvR2&VV&W&VBf"&RfFǒBVR7F&VV&W"FVV'2gFW"FV"f'7B&VV6Rg&FRV&W6VG2fRW6VB( v6pvFW"&( B2B2FRBFRvR27GV6vFFRv&vV&rFRg&6&V6֖r6V6ƖP( 6&6B&( T4R'V'2vW&RFW"W6V@7FRvF( &T4R'V"( FW"7FP&Vr( GR&VW&&&( b6W'6Rb&Чv6( BVVv( 6&bV6&FW"6&F&B6R&( v0wV&FVVBFRW6Rv2v2FVBvFFR'&vFW7@2Bv2w&VBFR֖G2FB( "v"&V&FFVWv&"6W&2W&>( v2FR&VfW'&VB66R( 66FR7F66F^( 2BvRG2g&FR( 2v2&VV&W&VBvP'V6ƖrWFV"6W2V&WFR66vFWBR7&VFr'&B2fW&66FRf7F v62FV7W&rFRvR2f&ǒ6V7W&RFP67VW.( 2֖B'&FrBǒffW26vr f7VGfW'F6r6VB'&Frv&2F6VBFf7VGfW'F6rFrFRfW&'&BfVRBV&6R`'&B&VV&W&rvR2V6W"F&VV&W&rv226rBB766FrBvF'&BFFpFR'&B&GV7B"6RFvRvVBFVR&VV&W&rFRvRf&WfW"vFFR'&BPb6W'6R6F6vR2VvRvW"7&VFr'&@fVRBV7W7FW"&WFVF2vV&vBg&FRFW2vVGfW'F6VVG2fFV@7G&VVF&RB&F"FVWf6vW2fPVB'FB&RFVF2vVv@vRVfW27Fr&W76FRƗ7FVW'2@FW&R&R6WfW&BvW2v6fR&VV&VBf FV6FW26RvW2v66RWBV'2v&R7FfFǒ&VV&W&VBB6RF֖BVFFVǒvVFR'F7V"&GV7B"'&B2VFVB6WFW0rgFVfRvRGf6VBW"g&VG2( f62vƒ66F"&( V6RbW22wVGb6vrF0vRF2W7BvW2F6rr6F6GVR6VVW֖BFR&GV7B2vV2FR6rfRWFw2vW&P6WFR2v2&RFRFVWf66rvFWBFPWfW"V"( f66GW&W&266WF2f66GW&W&0W'fVF27&V( V6W6VBBFfRGV&RbF07&VBV66Bg&FR( 2B( 2v&VV&W V֖rrvFF2vRf"7W&RW6&V6RFRG&bvVvFBR'WB琧V"vW2ƖR( V&vB66R&'( ( P'V&&Ǟ( B( W6V2&F( ֖Ʋ6&V6RFP66RbFRFvF( v72gVFFFFFF( g&FRW6RbVBFFFRR6&R7W&Rb6P( 2BV֖rF26WvW&RBBFf&vWB( VFRF7FRbF( G2FP66&RvPv66&R6У30