has always helmed Bose’s business approach, and the
brand has consistently excelled as a leader in providing
ground-breaking technologies across various application
segments. Products like the ShowMatch DeltaQ line array
system, the F1 loudspeaker system, the S1 Pro multi-
position PA system; now stand apart as industry game-
changers thanks to the revolutionary technologies they
employ which have been derived through Bose’ advanced
R&D capabilities and its direct connections with the
Massachusetts Institute of Technology. These products have
provided a fitting solution to some of the current challenges
in professional sound; and it is heartening to witness the
positivity and appreciation that our products have received
from pro audio professionals world-over” he affirmed.
Speaking categorically about the Indian market, David
continued, “India has a dynamic growing entertainment
industry with a vibrant live entertainment scene that
has the whole Bollywood culture centred around the
movie stars, celebrities etc. Then there’s the resort
hotels and tourist zones like Goa, along with the major
international-artist concerts and festivals that India’s
promoters are attracting, and Rock n Roll music fans
who aspire to experience nothing less than the best.
It has taken a while for the Entertainment Production
Industry to mature and become sophisticated in India
but what I see today is on par with the best practises
anywhere else in the world and it’s not about equipment,
it’s about people- the skills, the passion for live sound and
production technology that I see in my colleagues in India is
remarkable. I’ve known some of the rental sound company
operators in India for almost 20 years and to see how they’ve
grown, expanded their capabilities, how they can now offer
world class services to their clients is really gratifying to me.
It is quite the shot in the arm to witness an impressive
growth in the number of Bose Pro users here, especially in
the live sound domain where Bose ShowMatch systems are
being embraced by top sound rental companies as well as
live-performance venues. Our customers here are the early-
adopters – rental, staging and concert sound professionals
who really understand the system design paradigm and
are confident about fruitful returns on their investment. In
total, I believe India holds a unique blend of robustness and
an ever-evolving thirst for new technologies, which is what
makes this a great place for the professional audio business”.
Enlisting India as a key business region, Bose Professional
have their sights set on growing its market share in the
country, as Christian Liebenberg, Regional Sales Manager,
Professional Division, Bose Corporation, shares “India is a
discerning market that emphasizes quality and innovation,
and our products like the ShowMatch DeltaQ system,
the ControlSpace EX conference solution, the EdgeMax
loudspeaker series, and more, have all received great
appreciation and adulation, owing to the revolutionary
technologies that these respective products employ.
Even at the PALM Expo, we’ve had a very encouraging
response, with audiences portraying genuine interest
for our products that were on display at the booth and
at the Demo Cube. With an impressive portfolio of
products across all segments – live, portable, install,
and conferencing – our focus is to enhance service and
customer experience. Our expanded network of distribution
partners and service partners across the country will play
a key role in attaining this; and they will work closely
with our in-house team of skilled and seasoned industry
professionals who have consistently been doing a great job.
In the next few years, we envisage an increased user-
base here that’s high on demand for future-ready
technologies – the kind that Bose has consistently
delivered to the market for years. Bose will continue
to accentuate its focus on India as a key market by
highlighting products and technologies that augment
user experience, and in the next few years we’re confident
of securing a sizeable portion of the market share”.
The
Score Magazine
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