A chat with Mr. Arun Kumar, Divisional Manager, Bose Corporation India about
their new technologies launched at Palm Show 2017, how the show has helped
reach out to their audience, new developments in this year and more.
Can you tell us about
the products at Palm
Expo 2017
This year we are
displaying our
ControlSpace EX
conferencing system
which is a new launch
from Bose with some
innovative features.
It has all kinds of
connectivity that
you can think of in
one box. It is useful
for conference room
applications.
The other product
we are focusing on
is the Showmatch
Loudspeaker system
which is a DeltaQ line
array system targeted at
rental and tour sound.
We had a demo cube
where we did live of
this product and had
about 5 parties on the
verge of confirming after
listening to the system.
We have our portable range on display and creating a lot
of interest in the visitors. We have our usual engineered
sound products, speakers, amplifiers and so on.
If there is one word you can associate with Bose,
what would it be?
I would like to use two: Quality Sound
Are there any business associations this year?
There is an important change in how we reach out to
our customers in this fiscal. Our distribution network
has undergone a revamp. Now we have Distributors
who handle our regular moving products and now have
distributors catering to specific markets (South, West,
North & East).
We are entering into direct partnerships for the
engineering sound range with folks in all major cities.
This is a big change for us in our way to reach out to
customers.
How has Palm show benefitted Bose?
Palm Show has been gaining traction through the country
gradually. Early on, the visitor profile was mostly focused
on west especially Gujarat and Maharashtra.
This time I saw a lot of people from South and North
coming here. In one platform, I can reach out to a large
audience. This is one reason why we invested in the Demo
Cube where we allow you to listen to the sound and also
learn about its features through a presentation.
Lot of people we met from tier two cities, which is a plus
for Palm and for us. For us as Bose, our objectives get met.
It is much better organized and they have been improving
every year. Of course, a little bit more discipline about the
loud sound in the hall must be avoided (Laughs).
Tell us about your Demo Cube at Palm
We have a presentation where we explain about the
benefits after which we do the demo. We try to show the
quality in the vocal range and also exhibit how it sounds
in a concert, high energy tracks.
About The Score Magazine
I have been following the magazine for a long time
now. Once we changed our business model, we
became keen to come on board and reach out to
our target audience through your magazine. The
magazine has evolved a lot from being a solely
music magazine. Yes, music remains the core but
you are covering the entire spectrum that involves
manufacturers of different products, recording
segment, producers, events, pro audio and complete
the chain.
Your digital section has evolved rapidly in the last
couple of years. We would like to associate with your
magazine in the Events section definitely.
Initially, magazine was short on content but today
it has a much wider coverage and there is a huge
improvement in the last few years. The magazine is
also well targeted and it is our target as well.
Kudos!
The
Score Magazine
highonscore.com
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