The Score Magazine July 2017 issue | Page 43

managers as disposable commodities which is a rare sight to see with their counterparts in the West. Global celebrities don’t budge an inch without their publicists and managers and everything is so methodical and professionally managed. Personally it’s a very exhilarating experience working with global celebrities because they understand the importance of brand building. Whether we're crafting an actor's image, babysitting a hard-partying starlet, fielding phone calls from press, or helming a multi-million dollar movie campaign, we are an integral part of the showbiz machine and that al