Bose invigorates its Pro Audio business in India with new technological releases and enhanced business stratagem
BOSE – the world ’ s leading brand in professional audio solutions for concert , portable and installed sound applications – has fortified its position as an undisputed technological trend-setter and business leader with the introduction of new products featuring path-breaking technologies and immediate implementation of key business stratagem .
In a significant move that promises to bear a lasting positive impact on its growth across Asia and Australia / New Zealand , Bose have affirmed the integration of its Indian , SEAK and Australia / New Zealand operations into one organization under the leadership of Christian Liebenberg ; ensuring extended long term financial success by better leveraging sales , marketing , sales engineering and other centers of excellence resources across the regions . The new regional office coalesces with Bose ’ global strategy of securing qualitative consolidated business growth through expansion of distribution and partner channels to complement the brand ’ s everevolving product portfolio , in addition to providing users with unparalleled knowledge and technical support .
Emphasizing the brand ’ s management structure in India , Christian Liebenberg , regional manager , Bose Professional , informed , “ We are excited about Vibhor Khanna and Vishal Srivastav taking on their new roles with enhanced responsibilities ”, as he announced that Vibhor Khanna will take on the leadership role as Country Manager – SAARC for sales , engineering and account services for the India sub-continent , including India , Bangladesh , Pakistan , Maldives and Sri Lanka ; while Vishal Srivastav will head channel marketing throughout the ASEAN and ANZ regions in addition to India while also actively working with two full-time educators to provide a dedicated Bose certified training platform .
With technological developments also in the spotlight , Bose formally introduced the Indian market to two of its new revolutionary products in the form of the EdgeMax™ in-ceiling premium loudspeakers and the MB210 compact subwoofer with path-breaking proprietary technologies .
The Bose EdgeMax™ in-ceiling premium loudspeakers feature proprietary Bose PhaseGuide ® technology to create a new category that combines the roomfilling coverage patterns typical of larger surface-mount speakers with the architect-preferred aesthetics of in-ceiling models . Designed to mount near wallceiling boundaries , EdgeMax loudspeakers provide improved audio quality and coverage , while reducing the number of required units . On the other hand , the newly launched Bose MB210 compact subwoofer is designed to complement existing systems like the FreeSpace ®, Panaray ®, and RoomMatch ® Utility loudspeaker models with additional bass impact and will suffice background / foreground music and small soundreinforcement systems that require low-frequency extension down to 37 Hz . The MB210 subwoofer features two 10-in high-excursion woofers , derived from the Bose Professional F1 portable powered subwoofer , in a compact Baltic-birch plywood enclosure optimised for fixed-installations .
Owning up to the promise of being true game-changers in their respective application segments , both the EdgeMax™ in-ceiling premium loudspeakers as well as the MB210 compact subwoofer were actively demonstrated within a specially constructed ‘ demo cube ’ at the recently concluded Infocomm India 2017 in Mumbai , which received great appreciation and commendation from every industry professional who experienced the products in action .
The Score Magazine
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