The Score Magazine July 2017 issue | Page 50

Mr . Vipin Pungalia , Director , Sales and Marketing , Sennheiser Electronics India tells us about the new products launched at Palm 2017 , their plans for the year and their products USP .

This Palm , what are you exhibiting
Palm Expo has been a very good platform for us to showcase our latest products and technologies . This time we had maximum number of new product launches . We launched the AMBEO VR Mic which can capture spherical 3D sound . We also have some unique studio mics , click mic digital and also a specific mic for the GoPro Camera in the Audio segment catering to videographers , broadcasters and film makers .
We also had some exciting launches in the MI segment including the entire range of XS wireless family . The Sennheiser mics now start at INR 20,000 ’ - and it will be exciting in terms of budget and budding musicians . We have the W2 for a more challenging requirement .
Digital 6000 is our top end wireless microphone with 12 channels .
Moving to our studio microphones , we have digital mics with USB recording options which is the perfect bridge between professional and consumer world .
How Palm helps you reach to your audience
It caters not only to live or sound rentals . We also have consumers from Studios and partners coming from different parts of county doing different projects . Installed market consumers and users also visit Palm Expo .
Your plans for 2017
Our major focus is training and education to our customers , users , partners and our in-house team . This year , we are going to take that part to higher levels where we want more intense engagement and giving experience . Our hands are going to be full with our new products in hand .
Another exciting thing is the Top 50 Season 3 and we hope to take it to a different level .
We also keep doing private road shows and we look forward to doing more workshops this year to connect with regional users and partners .
What makes Sennheiser ’ s products unique
It is one of the oldest companies and is known to give new technologies to people . AMEO is one such technology and we are in the pursuit of perfection by giving future technology in the present .
It is a German brand and is known for its reliability , quality and perfection !
What change would you like to see in the music industry ?
Educating people on latest technology and products in essential to make people experience it better . It is encouraging to see how people want more awareness about the products and there are resources available to expose people to products .
About The Score Magazine
Sennheiser is absolutely thrilled to be a part of various editions of the Score Magazine . Score magazine is my go-to magazine to update me on the latest innovations in the field of technology , music and innovation specially in the professional segment . The magazine is playing an important role by providing deep insights , case studies and interviews on latest technological advancements so that the potential target audience can be well informed about the know-how of this field . I have been an avid reader and believe that it adds a plethora of valuable insights into my domain of knowledge and learning .
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