MEMBER NEWS
MEMBER NEWS
Wingin ’ It , LLC Hosts BWW Championship Series
Wingin ’ It , LLC and communities across Alabama and Mississippi brought the heat with its BWW Championship Series !
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2016 Issue 2 | THE SCORE
Wingin ’ It , LLC was host to the BWW Championship
Series in four of the company ’ s markets : Florence , Decatur and Cullman , Alabama , and Tupelo , Mississippi . Leslie Nabors , sales and marketing representative for Wingin ’ It , LLC , came up with the idea to create the BWW Championship Series after realizing how much the company already does with tournaments , setting up tents , playing games with kids for prizes and coupons – but nothing for the local recreational teams . With a host of activities that already aligned perfectly with recreational team sport tournaments , the BWW Championship Series idea seemed like a perfect and organic next step to Nabors .
Nabors met with the local parks and recreational director in each of the company ’ s markets and found they were hosting a year-end sports tournament with their different age divisions in all of the club sports . The parks and recreational directors were already prepared to give each of the winning teams a trophy , so Buffalo Wild Wings ® offered to give each winning team a $ 30 B-Dubs ® gift card to celebrate their win at a BWW location of their choosing .
“ And what team is going to turn down a $ 30 BWW gift card ? This encourages them to have their celebration at the store and , of course , spend their gift card plus extra
sales for family members ,” said Nabors . “ We also have the teams take their picture with our banner to place in the stores , and the parks and recreational director puts the pictures in our local newspaper at no cost to us ! So , we invest a $ 30 gift card per team for them to come have their party at our store and increase sales , not to mention the fun aspect for the store !”
This marketing tactic was a huge success for the franchise ’ s targeted areas . The day of the event , several teams came in and spent an additional $ 300 per team . This program not only brought business back to Buffalo Wild Wings , it also increased community involvement overall . “ The community outreach is as important as the sales sometimes . We want our local town to consider us the place that supports their kids in their sports and schools . When the community sees you helping local kids , they will support you !” said Nabors .
Nabors also advises fellow franchisees to reach out to local parks and recreation departments to see what they can do to be involved in recreational programs and suggests the BWW Championship Series . “ It ’ s a win-win for the franchise and puts you in a great light in the community !” she enthused . S