2016 Community Day Donations Exceed $737,000
T
hank you to everyone who participated in Community Day
s
April 13! Franchise participation grew and we supported
clubs in over 930 Buffalo Wild Wings® communities, including
330 franchise communities. It was a great event that encouraged
communities to come together to support their local clubs. Fortyseven percent of Guest Experience Management respondents
who attended Community Day told others about it!
In total, Buffalo Wild Wings donated over $737,100 to clubs
across the country, up from $541,000 in 2015! Franchise restaurants donated nearly $250,000, an increase of $59,300!
Restaurants connected with their local clubs and created
events and fun activities throughout the day. In addition to
raising money for a great cause, participating restaurants saw
a 21 percent increase in same store sales over the same day in
2015. Local media stories built awareness that BWW supports
its local communities with over 12 million media impressions in
local media, and our national press release about our extended
partnership with Boys & Girls Clubs of America and CommuBuffalo Wild Wings locations across the country joined forces for
nity Day generated an additional 52 million media impressions
Community Day on April 13, donating more than $737,100 to Boys &
across the country. S
Girls Clubs locations around the U.S.
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SCORE | 2016 Issue 2
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