franchisee spotlight
Joe Frederick Sr. &
Joe Frederick Jr.
Two Joe’s Inc.
+ Became a BWW Franchisee: 1994 (Sr.), 2003 (Jr.)
+ Total Number of BWW Locations: 2
+ Total Number of Employees: 175
What drew you to the brand?
Sr: It was written up in Restaurant Business magazine as an
up and coming brand. I had already been in the restaurant business for 24 years and was looking to own something on my own.
Jr: I was working for my father after school and during the
summers back when he opened his first location in 1994. I did
end up leaving for a few years but ended up coming back to
learn more about the industry and brand. I grew up in the brand
and still enjoy being involved!
L-R: Joe Fredrick Sr., former MLB player Gene Larkin
and Joe Frederick Jr. smile during an autograph-signing event.
expand locations in the near future; and give back to our
communities that have supported our locations.
Describe your best recent business decision:
Sr: To close the first BWW we opened 20 years ago. The
concept has changed so much that the location was no longer
relevant.
What is your favorite thing about the brand?
What is the best business advice you have received?
Sr: It continues to grow and reinvent itself to stay relevant.
I think all the franchisees are really dedicated to the brand and
work to bring out the best the brand can be.
Jr: Our atmosphere! We offer a unique and engaging experience that our guest’s desire and I love to be involved in making
that happen.
Sr: To hire people with strength in your areas of weakness.
Jr: That our team members are just as important as our
guests and we need to strive to keep both of them happy at all
times!
Describe the biggest industry change since you started:
Sr: Consumers are more demanding because they have so
many more choices. The industry continues to evolve faster and
faster, very little stays “in”for very long.
Jr: The biggest change is the ever-growing target this
industry seems to have on it for many special interest groups
and the government. It seems we are facing many more
“possible”changes than in the past that would impact our businesses if they take place.
Describe your current biggest challenge as a franchisee:
Jr: Most of us would probably agree that our biggest challenge is the ever-changing regulations we all face from a local
and national level and how we can adjust our businesses to stay
competitive throughout it all.
2014 Issue 4 |
the
SCORE
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Joe Sr. (far right) and Joe Jr. (second from right) pose for a
quick picture with two general managers at a Vikings versus
Packers game at Lambeau Field.
What is your favorite BWW wing sauce?
Sr: Thai Curry.
Jr: Plain old Hot, with a little bleu cheese, of course. I also
like Mango Habanero!
What are your current top three business goals?
Complete this sentence: If I weren’t a franchisee, I would be …
Sr: To make the restaurants we own the best they can be;
to empower our team members to be the best they can be; to
welcome all guests like they are the most important person to us.
Jr: Continue to grow the skills of our management teams;
Sr: Retired.
Jr: I’m not really sure, but I would like to say spending my
time skiing in the mountains, maybe involved in resort operations/guide services, etc.