Community Day a Huge Success
B
2014 Issue 2 |
the
SCORE
8
uffalo Wild Wings® restaurants
across the country raised nearly
$370,000 during the Community Day event April 9, 2014 to
support their local Boys & Girls Clubs as
part of the Team Up for Kids™ initiative.
Six hundred participating restaurants
donated 10 percent of their total restaurant sales to a Club in their community. Of
those 600 restaurants, 150 were franchised
locations.
The event was a success in every
aspect. There was heavy traffic that day
at company-owned restaurants and
many first-time connections were made
between Clubs and restaurants. However,
there is an opportunity for greater participation from franchised locations for next
year’s event.
The restaurants hosted a variety of
fun activities to encourage guest participation such as raffle drawings for prizes,
a rubber duck derby, and neighborhood
safety presentations. Local Boys & Girls
Clubs participated at many restaurants
with information booths and, at some
locations, Boys & Girls Club cheer squads
performed routines.
“Through Community Day, we were
able to support local Clubs in hundreds of
communities where we do business. This
local support is a valuable complement to
our national ALL STARS program with
Boys & Girls Clubs of America (BGCA),
and it helped our restaurants connect with
their local Clubs and build a foundation for
additional support in the future,”said Mary
Twinem, executive vice president and chief
financial officer of Buffalo Wild Wings®.
Now in i