The Science Behind the Law of Attraction Magazine February, 2016 - Page 10

What I learned from my clients surprised me and it changed my perception of our association, particularly what they sought from our relationship. No longer did they want a lifestyle coach, now they sought a diet/ exercise/ fitness trainer? as if beating up their bodies with starvation diets and extreme exercise would solve all their issues! Whoa! As a professional trainer ?I had been there, done that? with my clients. When they followed the program, their short term goals were met. However, the traditional formula of diet and exercise was not a permanent solution for any of them. Something was missing. My coaching education and experience broadened my approach to satisfying my clients wants and needs for the long term. Diet, fitness, trainer fit the younger me, the modern me had broadened my abilities to include the entire client and where she fit in her world today and where she wanted to be tomorrow. Apparently since the rise of social media, and the corresponding increase in pressure to present a ?perfect? image, these women wanted an instant fix to what they perceived as their body?s imperfections. It was no longer about their lives; it became all about their image! My clients had apparently severed any connection with their bodies and/ or body parts! my Linked in image? or do I need to see a surgeon?!? ?Thank God, Facebook uses a head shot! I?ve always been told I have such a pretty face? .and no one needs to see my size 24 stretch pants? ? Corporate Wake Up Call! The Dove survey statistics were profoundly disturbing, but no longer surprising. As a result of that 2004 worldwide study, Dove? ,the company whose business is beauty, created a campaign emphasizing acceptance of real women in real bodies. http:/ / Their mission was to expand the definition of beauty to include realistic shapes, sizes, and ages as seen in the visual images that accompanied the campaign. 5 years later, in 2011, DoveĀ® released the findings of its largest global study to date on women?s relationship with beauty? The Real Truth About Beauty: Revisited. At that time, 4% of women around t he worl d considered t hemsel ves beaut if ul . Although doubling the percentage in five short years is moving in a positive direction, yet was not acceptable to the company who apparently ?gets it? that women?s self-esteem goes beyond their unique physical shape, so they renewed their efforts in a Choose Beauty Campaign. As recently as 2015, a statement from Jennifer Bremner, Dove?s Comments, such as: ?My thighs have relocated Director of Marketing, was published in US BEHIND my knees! Give me an exercise to defy Magazine, ?Dove Choose Beautiful urges women to embrace this personal choice, because when gravity? ? we do, it unlocks happiness and confidence that ?Can my double chin be photo-shopped out of (positively) impacts women?s self-esteem.? Page 10 - February, 2016