THIS IS PART FOUR OF A SIX-PART SERIES ABOUT HOW YOU CAN KNOW WHAT YOUR BUSINESS IS WORTH
AND HOW YOU CAN ULTIMATELY GROW ITS CURRENT VALUE.
READ PARTS 1, 2 & 3 AT: www.knowandgrow.com/Rea-Report-series
We’ll discuss the different sales strategies soon, but first,
make sure you have a system in place to track the numbers,
so you can monitor the progress of your initiatives. It’s also
imperative that you actively cultivate and oversee your sales
pipelines to ensure that you are optimizing all opportunities
and reaching your goals, regardless of which strategies you
implement.
Speaking of goals, your sales strategies must align with
the overall goals and strategic plan of your business. Think
about where you are today, and where you want to go in the
future … now, how do your sales factor in?
While the budget and infrastructure of your organization will
largely determine the scale of your efforts, it’s also important
to remember that the success of any sales strategy is often
a direct result of the energy and fortitude behind it. Maximize your “sales muscle” by ensuring that you have a strong,
professional sales staff on the front lines advocating for your
product or service. These individuals often provide the first
encounter a customer has with your brand, and those customers will quickly formulate opinions on whether or not to
return to you for business based on that initial experience …
so you had better be sure it’s a good one! A cohesive sales
team can make or break you, so recruit the best, train thoroughly and have incentive programs in place to retain strong
team members.
Lastly, it’s important to remember to strive for quality over
quantity when actively growing your organization’s