The Practice November 2013 Issue | Page 28

Let’s face it, most of us are guilty of one (or several) of these mistakes Jay shared at The Best Marketing Seminar Ever 2.0. So cut these out, put them somewhere where you’ll see them every day, and hold yourself accountable to breaking these bad habits that are ruining your marketing efforts! DON’T RETAIN TRACKING SYSTEMS LIMIT FOCUS TO NO MORE THAN TWO MAJOR STATISTICS PART-TIME MARKETING COMMITMENT WITH FULL-TIME EXPECTATIONS 08 07 DON’T GIVE THEM OWNERSHIP OF AVERAGE REVENUE PER NEW PATIENT 06 09 DOCTORS MAKE WITH THEIR 01 MARKETING DIRECTOR Is this list reminding you of all the things you aren’t doing correctly when it comes to marketing your Practice? Then you NEED to order the full 2-Day CD & DVD set from The Best Marketing Seminar Ever 2.0. CHECKOUT THE PRODUCT HIGHLIGHT ON PAGE 29-30 OR GIVE US A CALL AT 866-956-2520 TO GET YOURS TODAY BEFORE THEY SELL OUT! DON’T GIVE THEM BUDGETS OR RESOURCES 04 03 11 TOP 11 MISTAKES The Practice 05 10 DON’T ESTABLISH TRUST 27 LISTEN TO THE STAFF COMPLAIN ABOUT THE MARKETING PERSON AND PATIENTS 02 TREAT THEM AS A PERSONAL ASSISTANT DON’T INCENTIVIZE THEM PROPERLY USE THEM TO BACK UP OTHER POSITIONS PUT THEM AT THE FRONT DESK