THE POTTING SHED UK Jan/Feb Issue 2014 - Page 27

M&G Investments, a leading international investment management company, has agreed with the Royal Horticultural Society (RHS) to renew its exclusive sponsorship of the RHS Chelsea Flower Show for a further three years.

M&G Investments, a leading international investment management company, has agreed with the Royal Horticultural Society (RHS) to renew its exclusive sponsorship of the RHS Chelsea Flower Show for a further three years.

The existing agreement has been extended to 2017, once again covering both the Show and the Charity Gala Preview Evening, one of the most prestigious events in the corporate calendar and the start of the social season.

M&G’s partnership with the RHS began in 2010 with an initial three year sponsorship agreement. In 2012 M&G extended this arrangement until 2014 following the excellent feedback surrounding the sponsorship from clients, staff and visitors to the Show.

"Working with the RHS over the last four years as the exclusive sponsor of the world’s greatest flower show has been an outstanding success for both parties, so naturally it seemed right to renew for a further three years," says Jacqui Haskins, Marketing Director at M&G. " M&G’s brand awareness has gone from strength to strength and our sponsorship helps the public to have a better understanding of who we are and what we do.”

She continued: "There are some strong similarities in the work we do at M&G and the work of the RHS, and this has only enhanced our partnership. At M&G we pride ourselves on nurturing talent and taking a long-term view – both key components that can be applied to horticulture and garden design."

Sue Biggs, RHS Director General, says: “We’re delighted to be able to extend this partnership for a further three years. M&G is a wonderful partner to work with who, time and time again, has brought fantastic gardens to RHS Chelsea and has worked with us to add value, not only within the Show, but also within the wider world of horticulture. As the UK’s leading gardening charity, we are committed to sharing our passion and the enormous benefits of gardening through all of our work, from our community campaigns, educational work, science and libraries to our shows and gardens, and the support and sponsorship that M&G provides helps us to make a real difference.”

The 2014 RHS Chelsea Flower Show runs from 20 – 24 May.

Visit www.rhs.org.uk/chelsea

For more information about M&G Investments, please visit www.mandg.co.uk.

M&G Investments to extend sponsorship of RHS Chelsea until 2017