The Philantrepreneur Journal | Page 15

TPF JOURNAL
15 in Las Vegas . My look is distinctive because of my accessories and that is what I want to share with other people . The accessories we offer are designed to give our customers a ‘ show stopping ’ effect when they wear them . The Dapper Gentleman offers items that haven ’ t been seen by a lot of people yet .”
The Dapper Gentleman is an online and brick and mortar clothier that partners with a host of fashion distributors . The Company specializes in retailing distinguished fashion items including suits , ties , lapel accessories , designer socks , pocket squares , dress shirts , cuff links , children ’ s clothing and watches . In addition to its products , The Dapper Gentleman also offers personalized styling services and consultation . and that is what I want to share with other people . The accessories we offer are designed to give our customers a ‘ show stopping ’ effect when they wear them . The Dapper Gentleman offers items that haven ’ t been seen by a lot of people yet .”
The Dapper Gentleman is an online and brick and mortar clothier that partners with a host of fashion distributors . The Company specializes in retailing distinguished fashion items including suits , ties , lapel accessories , designer socks , pocket squares , dress shirts , cuff links , children ’ s clothing and watches . In addition to its products , The Dapper Gentleman also offers personalized styling services and consultation .
“ I began by creating partnerships with other up and coming minority-owned fashion designers . From there , Miami-based fine accessory clothier Sebastian Cruz Courture presented me a franchise opportunity that allowed me to distribute their product line through my company , The Dapper Gentleman . Now we are doing front-end marketing for a host of companies and the list continues to grow .”
Aggressive marketing and a strong social media presence coupled with an emphasis on outstanding customer service have fueled an ongoing buzz around The Dapper Gentleman since it started doing business . Lapel flowers and unique pocket squares are their biggest sellers to date . Providing distinctive accessories for weddings has also become one of its most lucrative niches .
“ There is only one other company out there that is selling lapel flowers and our customers are really enjoying them . “ Many of the ensembles we have published on the social networks are getting rave reviews and that has also been great for business . Things have been moving very quickly and these are some exciting times .”
Whitby ’ s attention to the personal aspect of the fashion industry has also been pivotal to the success that The Dapper Gentleman has enjoyed thus far .
“ You don ’ t build a clientele , you build relationships . Relationships are valuable to me and the service-oriented culture of The Dapper Gentleman is a reflection of my love for people . If you can show people that you care about them , it will dramatically improve your business .”
“ One of my clients is a celebrity and he recently called me at the last minute because he needed help preparing for a red carpet event . Even though my schedule was completely full , I found a way to fly into Los Angeles and get him ready .
“ I began by creating partnerships with other up and coming minority-owned fashion designers . From there , Miami-based fine accessory clothier Sebastian Cruz Courture presented me a franchise opportunity that allowed me to distribute their product line through my company , The Dapper Gentleman . Now we are doing front-end marketing for a host of companies and the list continues to grow .”
Aggressive marketing and a strong social media presence coupled with an emphasis on outstanding customer service have fueled an ongoing buzz around The Dapper Gentleman since it started doing business . Lapel flowers and unique pocket squares are their biggest sellers to date . Providing distinctive accessories for weddings has also become one of its most lucrative niches .
“ There is only one other company out there that is selling lapel flowers and our customers are really enjoying them . “ Many of the ensembles we have published on the social networks are getting rave reviews and that has also been great for business . Things have been moving very quickly and these are some exciting times .”
Whitby ’ s attention to the personal aspect of the fashion industry has also been pivotal to the success that The Dapper Gentleman has enjoyed thus far .
“ You don ’ t build a clientele , you build relationships . Relationships are valuable to me and the service-oriented culture of The Dapper Gentleman is a reflection of my love for people . If you can show people that you care about them , it will dramatically improve your business .”
THE PHILANTREPRENEUR JOURNAL | JULY 2016