The Philantrepreneur Journal | Page 12

A SIMPLE SOCIAL MEDIA STRATEGY FOR 2016 Debbie Harris, MA [email protected] A s we enter into a New Year, you are probably working on getting all your marketing plans in order and building a strategy that works for your organization. One of the important pieces to that plan is your social media marketing strategy for 2016. You may have already jumped into the deep end with social media marketing or perhaps just your big toe in 2015 but there is no doubt that you must include a social media marketing strategy. I have found after talking with and training our clients for over six years, that the toughest part of all the social media information is how to incorporate a simple social media strategy into a small or medium sized organization. Most organizations we work with are working as hard as they can to figure out a simple social media strategy that doesn’t consume too much time or money. In most cases, people within the organization will be designated responsible for the social media marketing. We always encourage F