The Philantrepreneur Journal Vol2 Spring2016 | Page 14

emerging platform that could help them support their
family and enrich the community. They credit mentors with
experience in media and Internet streaming as being critical in
helping them create the systems, structure and marketing that
have led to the success that their business has enjoyed so far.
“We have received so much support from people who
know the ins and outs of the broadcasting business and I think
that is has helped us grow our company a lot faster,” Peggy said.
“There is so much to learn about the technology of Internet
streaming, marketing, managing people and a lot of other
things and their knowledge has helped us immensely.”
“Running a radio station is eventful to say the least and you
always have to be focused on taking care of the priorities. We
take a lot of advice from great mentors who know what it takes
to run a business and we also share what we have learned with

“If someone is willing to
teach us how to get to the
next level of success, we
feel obligated to do the
same for others.”
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The Philantrepreneur Journal

our show hosts to help them become better entrepreneurs.”
“If someone is willing to teach us how to get to the next
level of success, we feel obligated to do the same for others.”
Las Vegas is world famous for its casinos, restaurants
and entertainment yet few people are familiar with the
culture of the city beyond the area near the Strip. In creating
WBKEVegasradio.com, the Toussants decided to focus on
showcasing activities, events, businesses and organizations
that are away from Las Vegas Blvd. Vladimir said that the
stations’ theme, “All About The Locals” was deliberately created
to bring a broader focus to the happenings of the entire city of
Las Vegas.
“When we first moved to Las Vegas, we were shocked at
how many people from other cities asked us if we lived in one
of the hotels on the Strip. We are a city with more than 2 million
residents but most people still associate us with the casinos.”
“Las Vegas is a thriving city with a lot to offer and we are
committed to giving the locals access to its vast resources. Our
stations provide platforms for local businesses to advertise on
at fair prices and we also help community-based organizations
that need vehicles to promote their services.”
“It’s not all about the Strip, It’s All About The Locals.”
In keeping with its community-focused programing