The Perfect Gentleman Issue 7 | Page 40

My Life as an Image Consultant Most image consultants work primarily with women and sometimes with men. I’m unusual in that I work exclusively with men. You might think that working with humans, that I’d be around them more often than I actually am. Surprisingly, I sit at my desk a lot. When I’m working with a new client, there is face time of course, but there is also a good deal of research and thought that goes into each individual client so I can get a feel for who this individual man is, how he’s built, and what kind of eyes he sees through. Who Is That Man? My clients begin their image process by answering almost three dozen questions that probe his life, his roles, his tastes, his self-understanding, and his world view, among other things. Character analysis is one of the most fascinating parts of image work because humans and their characters are endlessly fascinating to me. Listening, watching, observing the face, expressions, and movements helps me discover the essence of my clients. Essentially, I take a man apart, analyze those parts, and put him back together in a more comfortable and authentic way - he is transformed. His confidence and awareness of presentation is boosted; people see him as more credible and more attractive, and his life changes for the better. 40 The Perfect Lady by Leah Morrigan