We have come through 6 issues of the
Magazine over 21 podcasts and a
plethora of video content on the Media
side of Perfect Gentleman during the
first 8 months of the year and we have
neglected a little bit about the other
side of The Perfect Gentleman, the
education. Our plan is to marry the two
a little bit more and change the brand
emphasis ever so slightly to make that
happen.
How will this happen you may ask,
firstly, we will have themed months for
both the Magazine & the Podcasts from
September and the content will be
more focused on the month’s theme
rather than our Perfect Gentleman
areas. For example some months will
have more style and others more
romance but we will still keep an
element of each key area in the
magazine.
The Podcasts & Magazines will share
the same monthly theme but
frequently not the same content;
indeed we will be having more group
podcast chats and more interviews than
the magazine, as we won’t always have
an interview in the magazine. We will
look to shorter punchier articles with
one or two long form pieces and
thought leaders and maybe even a
story or two.
We will also be linking our content a
little bit more to our courses, events
and experiences. We are starting to
run our educational elements again in
London and through our franchisees
around the world but we want to make
you aware of them. We will not be
‘Hard Selling’ our courses– now that
would not be very Gentlemanly, so
don't’ worry about that, but just giving
you more connected content to
educational side of what we do here at
PGHQ.
From September, we will have our own
little studio and therefore be able to do
more & more video – so you will start
to see that being promoted across our
social media channels and we will let
you know in the magazine too.
Across all the media platforms, we will
be doing more reviews of products,
brands and other elements that make
up The Perfect Gentleman world. We
will have a regular featured products
double page spread, as well as reviews.
We are focusing on making The
Perfect Gentleman more about the Life
Skills and knowledge that every
modern man and indeed woman needs
to succeed in life in todays world.
This gives you an overview of what we
are doing but you will have more
details in September with out Back to
School Issue.
The Perfect Gentleman Update
39