The Perfect Gentleman Issue 1 - March 2016 | Page 13

Our Man in...

Dear Gentleman,
I am over excited to write this letter to you from Basel, Switzerland. The Perfect
Gentleman has landed on Swiss boarders and is excited to turn this land known for its
cheese into a more gentlemanly one.
Some of you may ask, “Why start a gentlemanly business in Basel?” My answer is simplealthough we may be small and more known for our pharmaceutical and chemical
companies, we are also home to two of the largest Swiss cigar importers, Intertabak and
Davidoff. You will be surprised with the many hidden gems tucked away in this culture
rich city – be it cigar lounges, award winning whisky bars, master tailors, the list goes on.
Even tough Basel offers many similar gentlemanly services to London, New York or Hong
Kong; it is still difficult to find a truly Swiss gentleman. We feel the Swiss man is one who
prefers to stay in his comfort zone, follows his routines and enjoys a more casual lifestyle.
But there is also a movement of change in the younger generation. This generation wants
to learn how to groom themselves, how to choose the right suite and how to enjoy the
finer things in life but lacks the knowledge.
The Perfect Gentleman is now here to show the Swiss men that the modern gentleman is
made, not born. We have put things in motion, we have begun to seek for potential
partners and have quite a few lined up. A series of training events and experiences are on
our list – ‘The Sunday Taste’, ‘Shake It Up Cocktail Workshop’, ‘The Finer Things’, to
name a few.
Here at the PG office we are all real excited and looking forward to hosting our first
experience soon. We also hope that you will join us on our journey in making Switzerland
into a more gentlemanly, respectful and stylish place.
Your sincerely,

Paul
1st Swiss Gentleman

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