The North American Dental Sleep Medicine Symposium Event Program | Page 31

Marc Fowler
Founder & Dental Sleep Marketer,
Bullseye Media
Friday at 11:35 am
the Grand Ballroom
Marc Fowler is a top rated marketing speaker and presenter at dental confer-
ences and study clubs throughout North America. Drawing from his 25 years of
marketing experience, he has a knack for demystifying the complicated aspects of
marketing a dental practice and presenting them in a way that listeners can easily
understand and apply. After graduating with a degree in marketing from Cal Poly,
San Luis Obispo in 1992, he worked in marketing for two Fortune 500 companies and served as vice
president of marketing & business development for an Inc. 5000 Silicon Valley technology company. Marc
founded dental marketing agency Bullseye Media in 2006 and has worked with over 350 dental practices
across the U.S. and Canada.
A Blueprint for Successfully Growing Your
Practice
From website best practices, online advertising, reputation management, social media and video; to offline
marketing strategies, see real-world examples of what’s working today for practices nationwide. After estab-
lishing a dental sleep program in a dental practice, an external marketing campaign can attract new patients.
Learning Objectives | At the end of the presentation, attendees will be able to:
1. Position yourself as the go-to dental sleep solution in your market
2. Understand the differences between marketing sleep medicine and other dental services
3. Create a compelling value proposition
4. Define your ideal patient
5. Craft a marketing message that resonates with your ideal patients
6. Use targeted marketing strategies to get in front of that audience
7. Discover effective in-office marketing strategies
8. Integrate a total web presence
9. Gather more positive patient reviews
10. Identify the best marketing platforms to target your ideal patients
11. Stay relevant in a new media landscape
12. Effectively compete against corporate dentistry
Richard Drake, DDS
Co-Founder & Dental Sleep Practitioner,
DSS, DS3 & Dr. Drake’s Sleep Solutions
Saturday at 9:00 am
the Grand Ballroom
Dr. Drake has been exclusively treating snoring and apnea for 15 years. He founded
Dental Sleep Solutions and the DS3 Experience with Dr. Yatros and has a state of the
art sleep practice in San Antonio, TX.
Side EFX, Shmide EFX
Side-effects accompanying the use of Mandibular Repositioning Devices (MRD) are common and should
not be viewed by the clinician or patient as reasons not to proceed with treatment. Clinicians can take steps
to minimize the likelihood of side-effects while also effectively managing them when they do occur.
Learning Objectives | After this hour presentation, participants will have a better working knowledge of the
most common side effects of using a custom MRD, including:
1. Bite Changes and tooth pain/movement
2. Muscle and joint discomfort
3. Dry mouth and allergies
4. Best practices for managing these common side-effects
5. Specific MRD modifications to deal with side effects and to increase dental device efficacy