The NJ Police Chief Magazine Volume 23, Number 7 | Page 17

LEADERSHIP WORKSHOP
Optics matter because perceptions become reality. Public perception of
law enforcement is being shaped digitally, with YouTube videos and
social media sharing. The optics associated with policing in the digital age
bring a new set of challenges to policing and many agencies are
experiencing anxiety or uncertainty with the digital divide.
Spend the day with experts from the private sector to successfully apply
business principles to the law enforcement environment, and shape your
agency’s response to policing in the digital age. Law Enforcement
Executives can expect to engage in an interactive discussion on the
concerns and challenges related to interfacing with a digitally savvy
public.
Topics to Include:
Digital Media, Law Enforcement and Optics
How to be Bullet Proof Online and Manage What Google Says About You
Facebook and Law Enforcement
Maximizing Social Media to Engage Your Community
How to Build and Protect Your Agency’s Brand –
Telling your Story before “The Unthinkable” Ha ppens
o Crisis Communications in the Digital Age
o Risk Management in the Digital Age
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Monday, September 18, 2017
The Mansion at Fairleigh Dickinson University
285 Madison Avenue, Madison, New Jersey
9:00am – 3:30pm
$225 per person
Light Breakfast and Lunch Included
REGISTER NOW!
Visit www.njsacop.org for more information
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SPEAKERS:
Emi ly Vach er
Director, Trust and Safety Team
Facebook Security
Matthew Ho race
CNN Law Enforcement Analyst
Retired Law Enforcement Executive
Flo ren ce Ch u ng
Community Engagement
Police – Community Relations
Sh an no n Wil kin so n
Online Reputation Management
Public Relations
B ill C arm ody
Digital Marketing
Social Media