I
n 2013, M. Lhuillier Wine & Food acquired exclusive distribution rights to Denmark’s Bear Beer, a lager type com-
mercial beer, in the Philippines. Tarpaulins, beer coasters,
POP’s, and other promotional measures were deployed
all over Manila and Cebu City. Even a bear costume was
custom-made as an effort to popularize the product. Mark
churned out different interesting advertising studies.
ADS
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