L
ouis Thevenin wanted a new
company logo for the M.
Lhuillier Wine and Food that was
timely and brought the sense of
the accessibility to mind. Mark
whipped up a design direction
reminiscent of an app icon. Louis loved how Mark captured the
concept and saw immense po-
SKEUMORPHIC DESIGN
tential in him.
S
keumorphism has been on
the rise in the market during
the logo development. Aware
of the ever-changing trends,
Mark generated a simple, metro, one color design (devoid
of any instance of shadows and
reflections) version. These symbols are still used at present..
METRO DESIGN
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