The MSY Portfolio | Page 70

M ichel Lhuillier, a French Filipino entrepreneur, is the man behind most of the multiple companies in this portfolio. He established the M. Lhuillier Wine and Food, a business enterprise engaged in importing and distributing European food and goods with business-to-business and business-to-consumer relationships in mind. Mark has done a series of graphic and branding designs for this company; it was General Manager Louis Thevenin who proposed to update the marketing strategies, which paved way for the two to meet and work together—this started Mark’s “French Connexion.” BRANDING 70