2012
2016
L
a Vie Parisienne was conceptualized with Chateau de France as the main model. Initially, the
logo had been made out of an existing font style
which can represent the French taste.
T
he year 2016 allowed for a fresh flow of ideas
which prompted the desire to reinvent the
logo. Louis Thevenin’s recent trip to France gave
him an update of the latest art trends, which led him
to give Mark a reference to a legendary graphic
artist, Louise Fili. Inspired by her beautifully crafted works, Mark hand-lettered the restaurant’s new
branding and type-face from scratch, which blended we ll with accompanying font, Copperplate.
TYPE DESIGN
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