The MSY Portfolio | Page 42

L ouis Thevenin wanted a logo inspired by the famous brand “Hermes”. He wanted to incorporate the circular crest to give an impression of a particular classy feel. Mark encountered the typeface “Bocklin” by the famous art nouveau type designer Otto Weisert, and found that it fit the logo profile. He has grown to love the font style and has used this in other projects as well. A symbol of a waitress (server) along with a profile representation of the actual house itself became key components of the La Maison Rose – The Pinkhouse Restaurant logo. It embodies the artistic treat, delicious food, great service and French experience that the restaurant offers. BRANDING 42