A
B
profile of a shop which sells affordable dry goods had to
be portrayed in a “Warehouse Club” type of branding.
usiness cards, plastic bags, shirts, flyers, bumper stickers,
indoor and outdoor signage were produced to reinforce
the brand. The shop even has its own catchy jingle! Advertising strategies come into play to promote constant trimedia
and social media relevance, which then translate into sales.
COLLATERALS
12